You’re a business owner and you’re just about on your way to building your marketing material for your target market. The problem is, you don’t have a website yet.
While your competitors are smiling at their high profit rates, you are wondering why your coffee shop has only three to five visitors during the afternoon. Is it because of your coffee? It could be. Is it because you should add more pastries in your menu? It could be that too. But if you work closely on inspecting why this competitor of yours is all smiles, you should really evaluate the marketing aspects of why your business is not doing as well.
As you search online, you noticed that your competitor is running a website and other social media platforms. Their Facebook page has 100+ likes. Has a Yelp listing with 8 reviews. You have nothing. It becomes evident that this is definitely part of your problem. Maybe you didn’t realize the importance of being active online. Your lack of an online identity makes your business non-existent on a level just as important as word of mouth marketing. But don’t lose hope. Get started on social media accounts for your business, begin planning how you want to build a website and find a web hosting company to host your business site.
Every form of advertising comes with a cost. The good thing is that web hosting companies and other Internet service providers don’t charge a rate that is too high. A web hosting company will provide you with things you need to accomplish to be able to launch your business website. Keep in mind that your domain name is a big factor when it comes to your business. You can optimize your website to make a sound presence online. You should search or evaluate effective domain names for your business website. Your web hosting company can register your domain for you or you can use any domain registrar service. Once your domain name has been purchased your web hosting account can be setup and you can being creating your website with WordPress.